The Strategies of Making a Great Web site design Portfolio
"First impressions last," as the old saying goes. When it comes to web design in Australia, top web developers and website design firms display their best works through a web design portfolio. The purpose of this is to allow a web design company to convince potential clients them of the quality of their web design.
A web design company's capabilities in providing quality websites that meet the clients' needs and preferences can be shown in a good web design portfolio. Showing excellent sample works can influence the choices of potential customers because a good quality portfolio can give them the idea on the company's level of expertise. Typically if a web development company doesn't have a strong portfolio, then they are unlikely to be able to deliver on a high quality brief.
Providing screenshots is a good way of showing customers a preview of each websites without the need to visit each one of them. As for redesigned websites, it is effective to show screenshots of the changes and improvements being made on the new website. From this potential customers have a strong idea on what services to expect from the new company. Follow these points to stay ahead from your competitors:
Provide Detailed Information
Websites are a complex product and it is important to provide detailed information so that businesses will know if they want a simple web design or website development undertaken or a more complicated one.
Try Different Designs
Try having different graphical elements and a more visually appealing layout. Avoid drab and boring colour combinations and cluttered designs. Customers are turned off if they see a web design portfolio that looks like a mess. Apply your own creative touch to the style and theme of your portfolio by trying different designs such as a Flash-based web design, an e-commerce web design, or an online gallery web design.
Always Update Your Portfolio
An outdated portfolio is a big "no-no". Presenting a web design portfolio with outdated works will work against you. Since websites change content and features frequently you need to respond to changing needs and priorities. Make sure that the web portfolio is relevant to the current customer demands by providing updated information.
User Friendly Presentation
When presenting your web design portfolio, it should be user friendly and intuitive. Sleek and streamlined user interface should provide more functions such as sort and search functions. When a user clicks on a thumbnail, a large screenshot of the website will show. In a creative way, a slideshow or an interactive portfolio would also appeal to the customers because it gives them greater freedom to check out each of your work in greater detail.
Greater Search Options
Even if your web design portfolio is visually appealing, it should be searchable as well. With so many images, a complex information hierarchy, as well sample sites across a range of categories, users may possibly have problems finding web design that appeal to their tastes. As such you need to provide user friendly ways for visitors to locate sites.
Keep It Organised
Aside from being searchable, your web design portfolio should be organised by keeping appropriate categories for websites, mini-sites, graphics, blogs, portals, and graphics designs.
A good web design company should focus on a small number of high quality websites rather than a large number of average sites. As your business grows, your web design portfolio should also grow. Finally, always encourage visitors to contact you if they want to see web designs in their industry. You may have sample websites that aren't in your portfolio that you can show a customer after expressing an interest on the phone or via email. Your web design portfolio is unlikely to include all of your designs.